American Express is changing the way it does business with small business. It’s called OptBlue and it’s designed to make it easier for you to accept American Express Cards.
The first big difference is new rate options from processors for American Express acceptance. There are more choices, and that can make it easier to find the rate that’s right for your business. With OptBlue, you’ll also get a single statement and single deposit for all your card brands- a welcome change that means you’ll get paid at the same time for all cards you accept, and that can boost your cash flow.
Finally, when you sign up for acceptance, American Express will put your business in front of more customers at no cost to you. Free online ads. Free business supplies. Free recommendations to customers. suggesting where to shop and dine.
OptBlue is an American Express program you might not expect: an easier, more efficient way to accept the American Express Card and welcome more customers.